Pubdate: 28 Dec 1998 Source: PR Newswire Copyright: 1998 PR Newswire Author: William Minot of Psychemedics Corporation (MA), 617-868-7455 Website: http://drugfreeteenagers.com/ Note: MAP does not, as a policy, carry press releases. But this is an exception. Subject line by MAP. PSYCHEMEDICS CORPORATION ANNOUNCES NEW INTERNET INITIATIVE Company To Focus on Additional Internet Programs During 1999 CAMBRIDGE, Mass., Dec. 28 /PRNewswire/ -- Psychemedics Corporation (AMEX: PMD) today announced a new Internet web site, drugfreeteenagers.com. The site will include information on the teenage drug problem, articles written by experts on teen drug abuse and material on the Company's testing service, "PDT-90". Drugfreeteenagers.com site will be updated regularly and will be supported by both traditional and Internet advertising. The Company expects the web site will provide updated information for parents who are concerned about drug abuse in their community and home. Further, the site will direct parents as to where the "PDT-90" service can be purchased and it will include direct links to the various drug stores and chains currently offering it. The new site should be operating by early 1999. The PDT-90 service allows parents to collect a sample of a few strands of their child's hair in the privacy of the home to test for drugs of abuse. The patented Psychemedics drug testing method using hair as the sample, can detect drug use over the previous 90 days versus urinalysis which can usually detect drug usage for no more than the past three days. The test has been used by over 1500 corporations plus major police departments and five Federal Reserve Banks. The in-home collection service for parents, "PDT-90", is currently available at over 10,000 drug stores nationwide and is featured in large drug store chains such as Brooks Pharmacy, CVS, Eckerd Drug, Osco Drug and Walgreens. Drug stores which offer "PDT-90" should benefit from the marketing impact of this site." Raymond C. Kubacki, President and C.E.O. said, "We believe drugfreeteenagers.com will be an important resource for parents concerned about the dangers of illegal drug use among teenagers. Our goal is to both educate parents on the problems of teenage drug abuse, and to encourage them to use all the tools available to help their teens, including "PDT-90" which is available in drug stores nationwide." Kubacki continued, "Not only is "PDT-90" the most effective test for drugs of abuse, but parents have found that simply having it in the house can act as a deterrent to their teenagers using drugs. We believe even more strongly now that the Psychemedics test, using hair as the sample, is uniquely positioned to provide parents with a powerful tool to protect their children against this deadly epidemic of teenage drug use." Kubacki concluded, "We expect to focus on further Internet programs during 1999. We believe the Internet is an excellent vehicle for accessing the corporate drug testing market as well as the retail sector." - --- MAP posted-by: Richard Lake