Pubdate: Thu, 21 Jul 2016
Source: North Coast Journal (Arcata, CA)
Column: The Week in Weed
Copyright: 2016 North Coast Journal
Author: Linda Stansberry


This week's Republican National Convention was marked by the 
appearance of 100 naked women holding mirrors, a photography project 
by Spencer Tunick. Tunick has positioned the naked bodies of people 
in 70 different photoshoots across the world.

In a statement prior to the RNC, Tunick said, "By holding mirrors, we 
hope to suggest that women are a reflection and embodiment of nature, 
the sun, the sky and the land."

I mention Tunick's project not just to explain to the Journal's 
beleaguered I.T. team what the heck is going on with my browser 
history (for those not afraid of rippling, dimpled white flesh and 
ungroomed pubic thatches, Tunick's photos are actually pretty 
amazing) but to juxtapose this political statement against one 
rolling (sorry) toward Philadelphia next week: a 51-foot joint to be 
held aloft by cannabis lovers outside the Democratic National Convention.

Did I say joint?

Sorry, that's what the rest of the click-baity news sites are calling 
it. Really, it's a 51-foot balloon that looks like a joint, and it 
previously appeared in D.C. and New York City. Said inflatable will 
not be smokable, although protestors are also staging a "flash toke" 
at 4:20 p.m. on July 25. While the toke-in is being called "Smell the 
Freedom," a previous protest at the White House involved the mass 
consumption of edibles rather than smoking, to protect attendees from arrest.

Sounds sleepy.

A top priority for protestors is the de-criminalization of marijuana 
and its removal from the Federal Controlled Substances Act. The 
presumptive nominees of both parties have voiced approval of states' 
rights to decriminalize marijuana.

Did I say marijuana?

Sorry  that's just what the rest of the country is calling it. 
Meanwhile, on the left coast, Gov. Jerry Brown has approved Senate 
Bill 837, which codifies a number of regulations around Medical 
Cannabis. S.B. 837, introduced in January, underwent a cosmetic 
overhaul in the Assembly, where all references to "Medical Marijuana" 
were changed to "Medical Cannabis." Cannabis, you might recall from 
previous columns, is the preferred alternative of some activists who 
dislike the allegedly racist baggage of "marijuana" or "marihuana." 
Said change was accomplished - to the best of our knowledge - without 
naked buttocks and/or inflatable props.

Meanwhile, in our corner of the world, the county is preparing to 
launch a pilot program that will help "track and trace" Humboldt 
County herb through the supply chain.

The software for the tracking program is being provided for free by 
SICPA Product Security, LLC. It allows cultivators to stamp their 
products with scannable QR codes. Consumers can download a smartphone 
app allowing them to confirm that their weed was, indeed, grown in 
Humboldt, and which growing practices were used.

 From a branding perspective, it's kind of a brilliant move. If canny 
cannabis connoisseurs in Silicon Valley are truly enamored enough 
with our "artisanal brand," as the county's website puts it, that 
they'll want to pull out their smart phones and show off their 
ethical-sourcing bonafides to their dates, this could be a huge 
success. But from a public policy perspective, with those on the 
front lines of reining in the Green Rush admitting that there's a 
horse-cart, chicken-egg effect between legalization-taxation and 
taxation-enforcement, how much marijuana will actually meet the track 
and trace program's standards for real compliance with local and 
state regulations is questionable. To torture a metaphor, just like 
RNC attendees recoiling from Tunick's muses, the track and trace 
program also has a "back end" problem.
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MAP posted-by: Jay Bergstrom