Pubdate: Wed, 09 Mar 2016
Source: East Bay Express (CA)
Column: Legalization Nation
Copyright: 2016 East Bay Express
Author: David Downs


Inside Oakland Museum of California's upcoming exhibit on weed - 
Altered State: Marijuana in California. It's one of the hottest 
museum exhibits of 2016.

Oaklanders, cannabis fans, and museum-goers alike will get an 
unprecedented, massive museum exhibition on marijuana starting on 
April 16. Oakland Museum of California is putting the finishing 
touches this week on Altered State - a big budget, ten-part 
exhibition in the OMCA Great Hall that also includes a series of live 
events and pop-up shops through September.

The opening of Altered State: Marijuana in California represents a 
major milestone for OMCA's evolution from a quiet museum to 
museum-as-platform pulpit and raucous megaphone, said communications 
director Kelly Koski. "This is the kind of work we've been hoping to 
do," said Koski. "How do we really create exhibits that are relevant 
to the community?"

Cannabis is the second-most popular recreational substance on the 
planet behind alcohol. Thirty-five states have medical pot laws, and 
four states and Washington, DC have legalized weed for recreational 
use. Yet major institutions - like museums - are typically the last 
to acknowledge pot professionally.

The OMCA exhibit is the first of its scale in California and likely 
the world, Koski said. There's a cannabis museum in Amsterdam, and 
small exhibitions have existed at places like Oaksterdam University 
in downtown Oakland. But nothing like this.

Altered State took seven core team members a year to develop, cost a 
half-million dollars, and required more than one hundred research 
interviews. The sprawling 3,700-square-foot exhibit will include ten 
interactive art installations, focusing on cannabis science, 
medicine, the recreational vote, religion, creativity, commerce, 
criminalization, propaganda, politics, and the youth.

The decision to confront a controversial topic at OMCA came from the 
top, Koski said. About 55 percent of Californians support marijuana 
legalization, and an exhibit timed to coincide with the 2016 ballot 
initiative on legalization in California proved hyper-relevant - and 
a coup for museum marketing.

Altered State is also exhibition curator Sarah Seiter's directorial 
debut in the Great Hall.

Seiter, associate curator of Natural Sciences, knows the topic of 
cannabis is vast, so she decided to focus on California, Oakland, and 
recent history - as opposed to the plant's 3,000 years of global 
medical use, or the history of industrial hemp. Last summer, Seiter's 
team made a mock-up exhibit for visitor feedback. Early reviewers 
wanted the exhibit to examine drug arrest disparities, as well as 
issues involving marijuana and youth. "I was amazed at how political 
it still feels for a lot of people - they have experienced 
discrimination around this," said Seiter, a transplant from Colorado.

"We had a great quote from a kid saying, 'It's better to learn about 
it here when you're twelve, than from your friends when you're 
sixteen,'" said Seiter.

A cannabis confession booth also got heavy use in early trials. "We 
got really honest stuff," said Seiter. "Everything from like, 'I've 
been smoking weed and going to work every day, and it's the only 
thing that makes the job tolerable,' to other people are saying like, 
'My partner smokes weed all the time, and I'm so frustrated. They're 
just not present.'"

Altered State will open just across from the museum's ticket kiosk, 
and will feature a living pot plant from medical cannabis company 
Dark Heart nursery encased in a sealed box with full life-support. 
"It's the front-and-center thing," Seiter said. "We call it 'the 
alien case,' because it's like the one sci-fi movies use when they're 
doing the alien in glass."

Visitors will also be able to handle bud leaf through special cases 
that have built-in gloves, similar to those in a biohazard lab. "It's 
a bit ironic to have biohazard tools to handle a fairly benign 
plant," said Seiter.

In the "Criminal Dope" module, visitors will be exposed to the 
differing odds of being arrested for pot, depending on their race and 
where they live. Altered State is also designed for events and activities.

The "Politically Loaded" part of the exhibition includes a desk where 
people can leave notes for each other. Once a month, experts from 
NORML and the ACLU will hold office hours where people can get their 
questions answered.

And OMCA's "Makers and Tasters" series will include popups that 
feature The Natural Cannabis Company, pot for dogs outfit TreatWell, 
and 21st Amendment Brewery.

The exhibit likely will transform many people's opinions on weed. 
Seiter says the federal designation of pot as one of the world's most 
dangerous drugs "is a really big barrier to knowledge."

As a progressive, she said she's realized legalization is not a 
binary, yes or no vote.

"This exhibit is making me think about, 'What are my deal-breakers?' 
We're a water-poor state in a drought, and we're going to add a 
really big cash crop to that, and we have to be careful about how we do that."
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MAP posted-by: Jay Bergstrom