Pubdate: Fri, 19 Feb 2016
Source: Daily Examiner, The (Australia)
Copyright: APN News & Media Ltd 2016
Author: Chris Calcino


THE New South Wales Government's Stoner Sloth anti-marijuana campaign 
cost taxpayers $350,000 and 265 public servant work hours just to be 
internationally ridiculed.

Greens MP Mehreen Faruqi uncovered the details under a freedom of 
information request into the failed #StonerSloth social media campaign.

It set the government back $351,790, including $36,386 paid to 
advertising firm Saatchi and Saatchi.

The government spent $115,000 on research, including $64,000 for 
market research, $28,000 for a Sax Institute and University of NSW 
literature review on the effectiveness marijuana education campaigns 
and $23,000 for University of Technology Sydney research.

Production company 8Com took home $59,000 and $99,990 went to media 
agency Universal McCann.

Actors, including the hirsute star, were paid $28,000. According to, the government could have bought about 30kg of 
high-quality marijuana for the total amount.
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