Pubdate: Thu, 31 Dec 2015
Source: North Coast Journal (Arcata, CA)
Column: The Week in Weed
Copyright: 2015 North Coast Journal
Contact:  http://www.northcoastjournal.com
Details: http://www.mapinc.org/media/2833
Author: Grant Scott-Goforth

RESOLVING WEED

Every year, it seems like Humboldt County's marijuana industry, and 
the complicated relationship our community has with cannabis, goes 
through massive upheaval. And every subsequent year, there seem to be 
even more drastic changes.

Reflecting back on 2015 (see this week's cover story), and looking 
ahead to 2016 fits the pattern. We are coming out of a time of 
unprecedented local discussion of marijuana's impacts and potential, 
with the most significant changes to California's marijuana landscape 
still on the horizon. With that, I'd like to humbly propose some New 
Year's resolutions for Humboldt County residents. These are for the 
cultivators, the neighbors, the stoners, the medicinal users. They're 
for everyone to consider, no matter his or her degree of separation 
from our billion-dollar industry.

Plan ahead:

New medical marijuana regulations have lit a wildfire behind local 
governments and marijuana businesses, ushering in a wave of new niche 
consultants to help people get legit - fast. That's a good thing. 
Humboldt's marijuana cultivators and manufacturers have a steep 
learning curve if they want to come online and compete in what's 
going to be a major market grab in the next couple years.

As a whole, Humboldt needs to be prepared for an exodus: Farmers are 
going to leave and go out of business, and with them, the cash 
economy they support. The black market's not going away, but success 
is going to become a lot harder, profit margins are going to thin, 
and the get-rich-quickers are going to fade out or find new roles.

Adapt:

Change means thousands of people will likely go out of business and 
thousands of their employees will find themselves adrift. The 
remaining businesses - marijuana-related or otherwise - will have to 
find room for these people. We need to be creative.

Celebrate the best players:

Despite the headlines, there are a lot of people out there doing it 
right, or trying their hardest, without much official guidance up to 
this point. Humboldt County is currently trying to figure out how to 
coax the industry into legitimacy - a careful balance of stick and 
carrot that can't let the black market stay too attractive.

But the county's draft land use ordinance process has so far ignored 
a good idea from the Humboldt Mendocino Marijuana Advocacy Project. 
Supervisors should seriously look at a heritage license: a 
designation for small, organic, best practices farms where the 
property owner lives on the land. Those are the type of people we can 
thank for the industry being here in the first place. They're our 
small business owners. And they're a key part of keeping Humboldt's 
industry viable. Humboldt needs to make good quality medicine and 
proactively protect its name to have any hope when big marijuana 
finally gains purchase in California.

Include more women and minorities in the industry, and protect them:

One of the best possible outcomes of medical marijuana regulation 
(and recreational legalization) could be serious worker safety 
reforms. Despite its advantages, going up on the hill is extremely 
risky work. And a lot of people doing it, travelers or otherwise, are 
women and minorities.

Greater labor oversight will be wonderful, but it'll be more costly 
for employers. And in an industry that's likely to shrink, at least 
locally, that means fewer roles for women and minorities.

We're seeing some positive movement, like the women working to 
establish marijuana innovation areas in Arcata. Women are finding 
success creating businesses that manufacture edibles and tinctures 
(promoting local value-added products is another way we can, maybe, 
cling to viability). But the community and industry need to do 
everything they can to make sure women and minorities aren't pushed 
out as the industry comes out of the shadows.

Marijuana's not coming. It's already here. That can, and should, be a 
good thing. Let's all look at what we can do, in 2016, to keep it 
here in a way that fits Humboldt's community and values.
- ---
MAP posted-by: Jay Bergstrom