Pubdate: Tue, 17 Mar 2015
Source: Washington Post (DC)
Copyright: 2015 The Washington Post Company
Contact:  http://www.washingtonpost.com/
Details: http://www.mapinc.org/media/491
Author: Todd C. Frankel

CORNERING THE POT MARKET

After Washington State Made It Legal, a Struggling Small Town Went 
into Business

North Bonneville, Wash. - Deep in the Columbia River Gorge, a short 
drive from the Bridge of the Gods, the nation's only government-run 
marijuana shop was running low on weed.

The store had been open for just a few days. Inside, manager Robyn 
Legun was frantically trying to restock. Outside, five customers 
stood waiting for the doors to open. Someone cracked a joke about 
this being a typical government operation, always running late.

But, of course, it's not. This government store, bearing the cozy 
name Cannabis Corner, sells dozens of strains of marijuana and in 
several different forms, from pungent buds to infused cookies and 
coffee. It sells glass bongs and rolling papers. And it does it all 
at the direction of the North Bonneville Public Development 
Authority, making the local government uniquely dependent on this 
once-illicit drug.

"If I don't get this order in this morning, we're going to be out for 
the weekend," said Legun, 36, fretting over her inventory list.

Legun used to manage a Bed Bath & Beyond. Now, she leads a team of 10 
people trained to sell pot. Her new government job had her placing 
orders for Blue Magoo, Purple Kush and Pineapple Express. "I can't 
believe this is my life," she said. Just two years ago, selling 
marijuana for nonmedical purposes was a crime everywhere in the 
country. Pot prohibition was on. Today, four states are setting up 
legal marketplaces open to anyone 21 or older.

Tightly regulated private stores began popping up in Washington and 
Colorado in 2014; Alaska and Oregon plan to open stores in 2016. In 
the District, voters approved legal pot possession in November and 
the law took effect last month. And in November 2016, marijuana 
advocates expect to put legalization on the ballot in at least five 
more states: California, Nevada, Arizona, Massachusetts and Maine.

"I've been surprised at how quickly things are moving. It's just 
tremendous," said Bill Piper, national affairs director for the Drug 
Policy Alliance.

Marijuana clearly has momentum. For the first time, a majority of 
Americans - 52 percent - favor pot legalization, according to a 
recent poll by the well-regarded General Social Survey. Last month, 
former Florida governor Jeb Bush and Sen. Ted Cruz (Tex.)  two likely 
candidates for the Republican presidential nomination - said 
legalization should be left to the states. And last week in the 
Senate, another potential GOP presidential contender, Rand Paul 
(Ky.), joined Democrats Cory Booker (N. J.) and Kirsten Gillibrand 
(N.Y.) in introducing a historic bill to end the federal ban on 
medical marijuana.

"It's night and day from 2009," said Dan Riffle, chief lobbyist for 
the Marijuana Policy Project. He said doors on Capitol Hill once 
closed to him are now swinging wide.

Still, even Riffle didn't see the Cannabis Corner coming - a store 
where pot is not only tolerated by the government but promoted by it, 
like stamps, or maps, or Smokey Bear tchotchkes.

"That's something that would've been anathema six or seven years 
ago," Riffle said.

In many places, it still is. In 38 states, possessing an ounce of 
marijuana continues to carry the threat of jail time. Even in 
Washington, which in 2012 became one of the first states to legalize 
pot for recreational use, the drug is not universally embraced.

Of 281 incorporated municipalities, more than 90 have banned the 
opening of pot shops or enacted moratoriums. Officials in Pierce 
County are fighting a pot shop that opened last month in the city of 
Parkland, despite a county ban on the establishments. In Skamania 
County, home to North Bonneville, county commissioner Chris Brong 
said he personally doesn't approve of the town's decision.

"I don't think it's the type of business we want," Brong said.

Fellow commissioner Doug McKenzie agreed. At the very least, he said, 
Cannabis Corner should have a private owner. "I don't like government 
competing with private enterprise," McKenzie said.

A town upturned

North Bonneville is no hippie haven. Initial thinking behind the shop 
was, in fact, defensive: to deter a bad owner. But the town - a drab 
collection of buildings thrown up in the 1970s when its 1,000 
residents were relocated to make way for the expansion of the nearby 
Bonneville Dam - was struggling financially. The potential economic 
benefit was hard to resist.

A pot shop would provide a reason for tourists to stop in North 
Bonneville. Making it government-run would keep the profits local.

Mayor Don Stevens pushed the idea. Stevens is 58, a former Marine 
with wire-rim glasses, a beard and curly gray hair along the sides of 
his head. As a teenager in 1970s Oregon, he joined the pro-marijuana 
group NORML, believing that legalization was just around the corner.

"Forty years later, it's finally happening," he said. "It's been a 
long, strange trip, as they say."

The Cannabis Corner sits at the edge of town just off State Highway 
14 in a renovated storage barn. Red and white "Grand Opening" banners 
hang from a chain-link fence topped by barbed wire. State laws limit 
advertising, so the store can be easy to miss.

Inside, it looks like a cross between a head shop and a gift 
boutique. It's clean and spaced out. Classic rock plays quietly in 
the background. Long glass display cases line two walls, arranged by 
marijuana breeds, stretching from indica (calming) to sativa 
(energizing), with hybrids in between.

The marijuana comes by the gram in prepackaged, sealed plastic bags, 
usually $15 to $18 a pop - significantly less than at nearby private 
shops. Six days after the store opened, its menu apologized that 13 
varieties were already "temporarily sold out!"

As three "bud tenders" helped customers make their selections, Glen 
Jorgensen, 67, settled on some Sour Diesel. The retired construction 
worker wore a gray Tshirt with an American flag on it and carried a 
small brown bag with a Cannabis Corner sticker bearing his purchase.

"There's a lot of people my age who've been getting it under the 
table for years," said Jorgensen, a Vietnam veteran who stopped by 
the store on his way back from the VA hospital. "Now, we don't have to."

After lunch, business spiked. In walked Levan Mattson, 23, with his 
parents, Daniel, 60, and Diana, 56. The family had been hiking nearby 
when Mom suggested they stop by the pot shop.

The younger Mattson was stunned. He loved pot. But he had never seen 
his parents get high. Now, his mom was perusing the edible products. 
She settled on a cookie.

"It's weird seeing this," he said. "But it's also kind of awesome."

Mayor Stevens dropped by the store in his new "I [pot leaf ] 
Washington" T-shirt. He had just attended a meeting of the county 
Chamber of Commerce, where the Cannabis Corner was a new member. 
Legun filled him in. "I just placed our next re-up order," she said. 
"We're almost out of weed!" The mayor beamed. "How great is that?" he asked.

Will pot pay off?

Initially, some residents opposed the pot shop. But the upset faded 
during a regulatory approval process that took more than a year. The 
city could not run the shop directly, so it set up a public 
development authority, like the one that runs Seattle's Pike Place 
Market. The five-member board is responsible for business decisions 
and doling out store profits. Stevens's first priority is renovating 
the town's dilapidated playground.

But there is no promise of profitability. The marijuana business is 
competitive. Pot stores have opened 45 minutes away to the east and 
west. Just across the river gorge, Oregon could add stores of its own 
next year. And North Bonneville must repay $260,000 in high-interest 
loans it borrowed to get the store started.

At a meeting last week, development authority board members studied 
an early sales report. The store was averaging about $2,200 a day - 
well below initial projections. But board members felt confident that 
business would pick up with the summer tourist season.

"As we get another month or two under our belts, it' ll loosen up," 
said John Spencer, a consultant hired to develop the store's business plan.

Legun cheered the group with the Cannabis Corner's first Yelp review: 
five stars. Then she brought up a potentially controversial topic: 
the employee discount program.

The bud tenders - all regular government workers with benefits and 
starting pay of $11 an hour - are a committed bunch. For instance, 
Kayley Blood, 25, left her job at a medicinal pot shop in Colorado to 
work at the Cannabis Corner. The Colorado market was already feeling 
too money-hungry and corporate, she said. She was attracted by the 
idea of a small store run for the people.

Legun wanted to offer employees a steep discount. At the board 
meeting, she compared the Cannabis Corner to any other retail 
operation, where it's important to have informed workers.

"We need to be doing constant trial and testing," she argued.

One board member did not want to give up the profits. The board's 
attorney worried that discounts might be considered gifts of 
government services. In the end, the board voted to offer the staff 
marijuana and bongs at a price just above cost.

At the Cannabis Corner, workers take the same drug test the town 
administers to all new hires. But they're allowed - expected, 
actually - to test positive for marijuana.
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MAP posted-by: Jay Bergstrom