Pubdate: Mon, 05 Jan 2015
Source: Pueblo Chieftain (CO)
Copyright: 2015 The Associated Press
Contact:  http://www.chieftain.com/
Details: http://www.mapinc.org/media/1613

COLORADO AIMS LATEST POT EDUCATION CAMPAIGN AT ADULTS

DENVER (AP) - Colorado health officials are announcing a new 
statewide marijuana-education campaign.

And they say it won't look like last year's controversial "Don't Be a 
Lab Rat" campaign.

This year's campaign will be called "Good to Know." It's aimed at 
residents and visitors about how to safely use the newly legal drug.

The campaign will cost about $6 million. The money comes from taxes 
on recreational marijuana.

Colorado's chief medical officer says this year's campaign will be 
"broader and more balanced" than last year's lab rat campaign. That 
one was aimed at teens and tried to get them to avoid recreational 
pot use. But marijuana advocates found the lab rat campaign 
demeaning, especially its use of life-sized rat cages.
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