Pubdate: Mon, 17 May 2004
Source: Wall Street Journal (US)
Copyright: 2004 Dow Jones & Company, Inc.
Contact:  http://www.wsj.com/
Details: http://www.mapinc.org/media/487
Author: Vanessa Fuhrmans, Leila Abboud
Bookmark: http://www.mapinc.org/topics/Actiq (Actiq)
Bookmark: http://www.mapinc.org/oxycontin.htm (Oxycontin/Oxycodone)

NARCOTIC ACTIQ'S USE AND ABUSE RAISE CONCERN

In the wake of the controversy over the prescription narcotic Oxycontin, 
health experts and insurers are raising concerns about the increasing use 
- -- and abuse -- of Actiq, a newer and faster-acting prescription painkiller.

Actiq, derived from opium, comes in the form of a berry-flavored lollipop 
or lozenge that takes seven to 15 minutes to hit the bloodstream after a 
patient places it in the mouth. The drug, sold by Cephalon Inc. of West 
Chester, Pa., was approved by the Food and Drug Administration in 1998 for 
severe spikes in pain. It is so powerful and potentially addictive that its 
label says Actiq "is intended to be used only by oncologists and pain 
specialists" knowledgeable in using opioids to treat cancer patients who 
are already tolerant to opioid therapy for their underlying chronic pain.

But use of Actiq appears to have grown far beyond cancer treatment. Among 
the 321,463 U.S. prescriptions written for Actiq last year -- up from 
77,478 in 2001 -- 26% were written by family-practice doctors or 
internists, five times the number in 2001, according to data from 
NDCHealth, a health-care information company.

Workers compensation programs usually handle relatively few cases of 
cancer. Yet in 2003, as more doctors prescribed the drug to patients, Actiq 
shot up to 15th on the list of total medication costs in worker's comp 
claims at The Hartford Financial Services Group. It had ranked 66th two 
years before.

In many cases, patients with back or neck pain or other ailments are taking 
the drug four or more times a day, racking up annual bills of $12,000 to 
$18,000 for Actiq alone, says George Furlong, vice president of provider 
and payment services for CHOICE Medical Management Services, a Tampa, Fla., 
workers-compensation managed care company. Those big bills have prompted 
many health plans to keep Actiq off their formularies for covered drugs or 
to require special authorization for its use. As of May 1, Medi-Cal, 
California's Medicaid program, will cover Actiq only after a doctor shows 
that it is for cancer-related pain. But provisions in many states prevent 
workers-comp administrators from restricting coverage of painkillers like 
Actiq, even for nonapproved use.

Off-label drug use, that is, administering a drug for an illness the drug 
wasn't specifically approved to treat, isn't illegal and is common in 
medical fields in which doctors tend to experiment with the latest advances 
in therapy. Some pain specialists report small doses of Actiq successfully 
treats sources of severe chronic pain such as migraines.

But some addiction specialists say the drug's growing use has coincided 
with an increase in its abuse and illegal trade. In recent months, police 
in Philadelphia made several arrests of people who allegedly sold Actiq on 
the street for $20 a dose under the name "perc-a-pop."

Jake Epperly, president and clinical director of Midwest Rapid Opiate 
Detoxification Specialists and New Hope Recovery Center in Chicago, says 
his staff treated their first cases of Actiq addiction about three years 
ago. In most of those early cases, patients originally had been prescribed 
the painkiller for a legitimate injury. In the past 18 months, Mr. Epperly 
has started seeing people who got Actiq illegally or by doctor shopping.

So far, no one is calling Actiq the next Oxycontin, which became a widely 
abused street drug. Actiq may not have as much street appeal because it 
isn't as cheap and its effects aren't as long-lasting.

But some addiction specialists and pharmacists say Actiq's powerful, sudden 
relief makes it particularly enticing for some drug abusers. Unlike 
Oxycontin, "Actiq is designed to deliver a quick effect in the first 
place," says Robert Bonner, vice president of medical claims and medical 
director at The Hartford. "It is ripe for misdirection."

In a survey of some 200 law enforcement agencies, diversions of Actiq to 
street sales were reported seven times in 2002, while diversions of 
Duragesic, a patch with the same pain-killing ingredient as Actiq, were 
reported 159 times, says James Inciardi, director of the Center of Drug and 
Alcohol Studies at the University of Delaware.

Doctors disagree on whether use of Actiq should be strictly limited to 
prevent abuse. "People start feeling the withdrawal and that makes them 
think they actually need more," says Clifford Bernstein, an 
anesthesiologist and medical director of the Waismann Institute in Beverly 
Hills, Calif. Dr. Bernstein says he uses a fraction of the opioids to treat 
patients' pain that many other pain specialists do.

Carl Hess, medical director of the Anaheim Memorial Pain Management Center, 
says the drug can bring long-sought relief to certain patients dealing with 
excruciating pain. However, he concedes that for some chronic-pain patients 
"it can almost work too well."

Actiq still accounts for a very small piece of the multibillion-dollar 
market for opioid pain medications. But sales have taken off since Cephalon 
inherited the drug in October 2000 after taking over Salt Lake City biotech 
firm Anesta Corp. Actiq sales have more than quadrupled since 2001 to $237 
million last year, and Cephalon is predicting a 37% to 58% increase this 
year. Sheryl Williams, a Cephalon spokeswoman, attributes the growth to 
more recognition among physicians that pain remains an undertreated, 
widespread problem.

Nevertheless, some of the robust growth is being driven by increased visits 
by the company's 450 sales representatives to noncancer specialists. The 
reps now pitch the product to pain specialists and even some primary-care 
doctors who treat pain. Ms. Williams says the company calls on noncancer 
specialists because many of them also treat cancer patients suffering from 
pain.

- --Theo Francis contributed to this article.

Write to Vanessa Fuhrmans at  and Leila Abboud
at GOING UP

Sidebar U.S. prescriptions of Actiq, in thousands

                                   2001   2003
Total                          77         321

DOCTOR*                  2001   2003
Oncologists                5          7
Primary Care             16       83
Anesthesiologists      27       110

*Among the total of physicians who prescribe Actiq
Note: Numbers are rounded
Source: NDCHealth 
- ---
MAP posted-by: Thunder