Pubdate: Wed, 14 Apr 2004
Source: Sun-Sentinel (Fort Lauderdale, FL)
Copyright: 2004 Sun-Sentinel Company
Contact:  http://www.sun-sentinel.com/
Details: http://www.mapinc.org/media/159
Author: Adrian Sainz
Bookmark: http://www.mapinc.org/pot.htm (Cannabis)
Bookmark: http://www.mapinc.org/walters.htm (Walters, John)
Bookmark: http://www.mapinc.org/youth.htm (Youth)

FEDS SEEK TO DECREASE ILLEGAL DRUG USE BY HISPANIC YOUTH

MIAMI -- Concern over rising drug use among Hispanic youths has led to a 
national media campaign that asks parents to get more involved in the lives 
of children at risk of using marijuana and other illegal substances.

Federal drug czar John P. Walters, joined at a news conference Wednesday by 
Florida first lady Columba Bush, said the message was targeted at marijuana 
use among young Hispanics, specifically eighth-graders, who are facing "the 
most crucial time in their lives."

"We know that parents are the most important influence in preventing youth 
drug use. These new ads demonstrate effective strategies for raising 
drug-free teens," said Walters, who also praised workers at a drug 
prevention center in Little Havana.

Anti-drug advocates and law enforcement officials are concerned with the 
most recent statistics that show that Hispanic eighth-graders now have the 
highest use rates of most illegal drugs, including marijuana, cocaine and 
heroin -- above all other racial or ethnic groups.

Also, one in 10 Hispanics ages 12-17 report using illicit drugs in the past 
month, according to the National Survey on Drug Use and Health. Some 
factors that contribute to the rising numbers include a higher poverty rate 
and less education, as statistics show that more than two in five Hispanics 
who are 25 or older have not graduated from high school.

Walters said it was important to focus on marijuana because of its 
accessibility and the growing numbers of youths who are being treated for 
problems stemming from its use.

"It's a particularly dangerous time to start," Walters said. "The younger 
young people start, the more likely they are to have a tendency to have 
longer term problems."

Walters said marijuana has increased in potency in the past decades because 
of home growing methods. He also said higher-potency marijuana is being 
smuggled from Canada.

"Canada is exporting to us the crack of marijuana, and it is a dangerous 
problem," Walters said.

The 30-second Spanish-language television ads will run in major Hispanic 
markets, including New York, Florida, Texas, California and other states 
bordering Mexico. Walters' office is issuing a bilingual booklet addressing 
the issue in Hispanic communities and offers more information on a Web site.

Both commercials have a young eighth-grader speaking directly into the 
camera, asking a parent questions such as "Do you know what I did yesterday 
after school?", "Do you know where I'll be while you're at work?" and "Do 
you know that someone offered me marijuana yesterday?"

The announcer then says, "If you can't answer these questions, your child 
could be at risk of using marijuana and other drugs."

Research shows that while Hispanic parents recognize the nation's youth 
drug problem, a significant number doesn't believe their children could 
begin using drugs. Also, a recent study showed that more than two-thirds of 
Hispanic teens see great risk in upsetting their parents -- and more than 
half see great risk of losing the respect of family and friends -- if they 
smoke marijuana.

"The ads aim to overcome this resistance by reminding parents that most 
kids sooner or later are faced with the choice of whether or not to use 
drugs," Walters said.

Bush pointed out 2000 Census figures that show Hispanics are the country's 
youngest, largest and fastest growing ethnic population, and said reaching 
parents of the children is an important first step in preventing future 
drug use.

"Reaching Hispanic audiences is not only about communicating in Spanish, 
its about communicating culturally with a message," Bush said. "Familia 
(family) is a strong force in protecting our children."
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MAP posted-by: Terry Liittschwager