Pubdate: Sun, 17 Mar 2002
Source: Oklahoman, The (OK)
Copyright: 2002 The Oklahoma Publishing Co.
Contact:  http://www.oklahoman.com/
Details: http://www.mapinc.org/media/318
Author: Frank Davies, Knight Ridder News Service
Bookmark: http://www.mapinc.org/campaign.htm (ONDCP Media Campaign)

ADS LINKING DRUGS, TERRORISM DRAW COMPLIMENTS, CRITICISM

WASHINGTON -- "Timmy," a fresh-faced teen-ager, stares from the TV screen 
and says matter-of-factly: "I killed grandmas. I killed daughters. I killed 
firemen. I killed policemen." Then he adds, casually: "Technically, I 
didn't kill these people. I just kind of helped."

A message at the bottom of the screen carries an ominous warning: "Where do 
terrorists get their money? If you buy drugs, some of it may come from you."

Timmy and several other teens are the stars of a powerful, provocative 
advertising campaign from the White House drug control office that uses 
more than $10 million in taxpayer funds to link the war on drugs to the war 
on terrorism.

It's in-your-face television, impossible to ignore. Some anti-drug 
activists, such as Peggy Sapp of Miami, Fla., praise the ads for "finally 
forcing kids to face the consequences of their actions."

Critics of the drug war deride them as slick, packaged fear-mongering.

"Blaming nonviolent kids for terrorism is like blaming beer drinkers for Al 
Capone's murders," said Ethan Nadelman, director of the New York-based Drug 
Policy Alliance, which wants to decriminalize most drug use.

The campaign began with $3.5 million high-impact spots during the Super 
Bowl. The ads will continue at least until June on TV and in print.

The goal: shame casual drug users by telling them that drugs help pay for 
terrorism elsewhere, especially in Colombia, and maybe in the United States.

The new White House drug czar, John Walters, said in a recent interview 
that they appeal to "young people's idealism" by putting drug use and its 
impact in a wider, global context. Past public service ads focused on the 
harmful effects of drugs on users and their families.

Some analysts say the campaign is a political effort to repackage the drug 
war as a critical component of President Bush's popular crusade against 
global terrorism.

"The drug bureaucracy appears to believe that no one will take its drug war 
seriously unless the federal government resorts to propaganda worthy of the 
Soviet Union," wrote Christopher Caldwell, senior editor at the Weekly 
Standard.

The connection between drug-trafficking and terrorism is at the heart of 
arguments surrounding the ads. Each line of dialogue in the ads is 
explained on the drug control office's Web site (theantidrug.com) by 
real-world examples from Mexico and Colombia.

The office cites a State Department report from October that found that 12 
of 28 terrorist groups traffic in drugs.

A strong link is relatively easy to demonstrate in Colombia, where 
guerrillas and paramilitaries traffic in drugs while killing officials, 
police and civilians.

The language used in the ads suggests a direct link between drug 
trafficking and the al-Qaida terrorists who attacked New York's World Trade 
Center last Sept. 11. But the closest documented connection between 
al-Qaida and drug trafficking is that the former Taliban regime that 
sheltered Osama bin Laden in Afghanistan profited from that country's 
longstanding opium trade, but also took steps to halt it.
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