Pubdate: Sun, 23 Jun 2002
Source: Star, The (IL)
Copyright: 2000 The Sun-Times Co.
Note: The Star prints 23 local editions in Illinois
Author: James E. Gierach


Last night, I discovered my 7-year-old son had in his possession a one-foot 
ruler painted white with the message "DRUGS DELIVER BAD NEWS," and the word 
"DRUGS" was written on the ruler twice (at the 3.5- and 8.5-inch mileposts) 
with a line drawn through the "drug" word each time.

A child cannot pick up this ruler without touching the word "drugs." The 
ruler was provided by and has the name of the "United States Postal 
Service" written on it.

Well, Uncle Sam, thanks but no thanks. No thanks to the ruler and no thanks 
to the postal-rate hike scheduled to go into effect June 30. Stamp this 
ruler and this policy "Return to Sender, Message Undeliverable."

More aggravating than the money, the government has given my son a message 
without my permission, consent or knowledge.


And while the message purports to be an "anti-drug" message, in my 
judgment, it is not. The message is repeated three times in 12 inches. 
Plain and simple, it's a "drug ruler." The ruler puts the subject of drugs 
in front of my son duplicitously and repetitiously drugs, drugs drugs ...

I'm willing to bet that the leaders of the Cali, Gulf, Juarez or Tijuana 
drug cartels would be willing to deliver rulers with this message to every 
school child in America, without charge, if they could get away with it. 
This is so because the cartels know just as any college freshman 
advertising student knows that a kiddy anti-drug message advertises drugs.

Makes me want to spit on the stamps instead of lick 'em.


Oak Lawn
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