Pubdate: Fri, 06 Apr 2001
Source: San Francisco Bay Guardian (CA)
Copyright: 2001 San Francisco Bay Guardian
Contact:  http://www.sfbg.com/
Details: http://www.mapinc.org/media/387
Author: Steve Robles

IN PRAISE OF THE HEMPEROR

Wanna know how important cannabis crusader Jack Herer is to the 
pro-marijuana movement? There's actually a strain of pot which bears 
his name. Forget the NORML (National Organization for the Reform of 
Marijuana Laws) plaques, the High Times accolades, the international 
notoriety - if you're in the decriminalization movement, there is 
simply no greater honor than to have some kid in Arcata selling pot 
and referring to it in your name.

You may not have ever heard of Herer (rhymes with terror), but in 
underground culture, this bearded old man is an icon. Beginning with 
the comic zine Grass, which he published in the '70s, on through to 
his classic 1985 anti-drug war epic The Emperor Wears No Clothes, 
Herer has transformed himself from a flag-waving veteran who 
supported the Vietnam War to the single most important voice in the 
fight to decriminalize marijuana and its non-intoxicating twin, hemp.

In the documentary Emperor of Hemp, director Jeff Jones seeks to 
illustrate Herer's journey from Goldwater Republican to decrim 
activist. And while Jones makes a good case for his stature in the 
pro-marijuana community, this film is the equivalent of the glossy 
job Moonlighting's  production crew used to do on the aging Cybill 
Shepherd. What, for instance, ever became of the family the straight 
Jack had before he freaked out smoking dope to CSN&Y or whatever?

Still, for those uninitiated to the movement or sketchy on details of 
Herer's early days (when NORML's leaders would refuse his calls and 
generally thought of his hemp angle as flakey at best, dangerous at 
worst), the film provides a decent, if somewhat sycophantic, 
framework. Where it excels is in the moments where it gets under the 
surface of Herer's experiences as an activist.

For instance, the film explains how Herer's 1983 stint at Terminal 
Island (a federal prison generally reserved for non-violent offenders 
- - John Delorean served his cocaine sentence there) led to his working 
on the long-conceived Emperor. If he hadn't spent the time he did 
there, he ikely would have never had the time and focus to put into 
such a project. The irony that the government, through his 
incarceration, helped bring about the most popular pro-decrim book in 
the history of modern prohibition is thick, indeed.

Equally fascinating is Jones' exploration of the controversy behind 
one  of Herer's favorite weapons, a wartime Department of Agriculture 
film called Victory With Hemp, which implores farmers to apply for 
the usually unobtainable license to grow hemp. Herer would screen the 
film with glee at personal appearances, taking delight in the 
14-minute newsreel that showed the government's ease in backing off 
the vilification of hemp it had advanced less than a decade before, 
desperate to take advantage of the plant George Washington urged to 
seed in every nook and cranny of America. You see, as Herer has 
always maintained, hemp makes a rather handy fiber (as well as having 
myriad other uses), as has been known for thousands of years. (The 
U.S. is the only democratic nation to prevents its farmers from 
growing hemp. If the case been made abudantly clear to you already, 
Barry McCaffrey is a fascist, and, like all fascists, bombastically 
moronic.)

Well, someone from inside the government "warned" Herer that the 
newsreel was, in fact, a hoax. And once you see the bits of it shown 
in Emperor of Hemp, you notice that it is so perfect in its hypocrisy 
(and that classic government propoganda newsreel voiceover intoning, 
"Victory With Hemp!") that it could very well have been a fake. 
Luckily  for Herer, some research at the Library of Congress 
unearthed proof that it had, indeed, been filmed by the Deparment of 
Agriculture. The excerpts shown in this documentary are priceless.

Spicing up the film are musical contributions by Bonnie Raitt, Joe 
Walsh ('natch!) and Cheap Trick - these tracks lend a weight to 
Emperor of Hemp that would be lacking if it relied on the usual 
"hippie-esque" scores many documentaries use when addressing matters 
generally deemed "hippie-esque" in nature. And while the film 
sometimes plays as pure PR for Herer, at least it doesn't patronize 
the assumedly, pro-decrim audience. I guess media coverage of the 
pro-marijuana movement is usually so bad that that's about as much as 
one can ask for.

Emperor of Hemp airs on Saturday, April 7, 11 pm on KCSM Ch. 60
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MAP posted-by: Josh Sutcliffe