Pubdate: Tue, 12 Sep 2000
Source: Dallas Morning News (TX)
Copyright: 2000 The Dallas Morning News
Contact:  P.O. Box 655237, Dallas, Texas 75265
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NOTE -- Dr. Laura in her first show praised Lockney for its mandatory school
drug testing.
Find items mentioning Lockney, TX: http://www.mapinc.org/lockney.htm
Author: Ed Bark

TOUGHING IT OUT

'Dr. Laura' premiere dodges controversy

Carrying more baggage than a Ritz-Carlton bellhop, Dr. Laura Schlessinger
sallied forth with her controversial TV talk show Monday.

Its only discernible bright spot was her Halloween-ready orange jacket. The
53-year-old physiologist otherwise presided over a rather pedantic,
sometimes hectoring discussion of teens, drugs and tough love. Not exactly
riveting or groundbreaking, but basically a safe port in the storm she's
created with her steadfast conviction that homosexuality is a "deviant
sexual orientation" in need of curing.

Dr. Laura, which airs locally at 3 p.m. weekdays on KTVT-TV (Channel 11),
reportedly will steer clear of any discussions of gay issues for at least
its first three weeks on the air. But Dr. Schlessinger's conservative
beliefs, grounded in her Orthodox Jewish faith, have sparked a
StopDrLaura.com Web site, numerous demonstrations against the show and
defections by a number of national advertisers.

Indeed the most notable aspect of Monday's premiere on Channel 11 was its
heavy load of 800-number "direct response" ads, generally a last resort when
sponsors are hard to come by. The tone was set with an opening two-minute
spot for vintage Shirley Temple movies. Mainstream national advertisers were
scarce, but did include Slim-Fast, Roman Meal bread and Long John Silver's.

The second half of the show had a segment on Lockney, Texas, located near
Lubbock. Dr. Schlessinger praised the community's school district for
instituting mandatory, random drug testing of students. "Saving kids" is
more important than any rights students think they might have, she reasoned.
Two Lockney teens appeared on the show to disagree, while a teacher said the
action was necessary to combat a growing number of drug dealers.

Dr. Schlessinger then journeyed into the small studio audience, where she
found a father who said his teenage daughter never would use drugs because
she knows how much it would hurt him. Still, what if he caught her puffing
on a joint?

"First I'd probably have to go upside her head," he replied, causing Dr.
Schlessinger to laugh with seeming delight.

Kids, she said, are a "gift from God" who "often don't even know they need
saving."

Earlier in the show, she gifted a previously errant teenage boy with a "Dr.
Laura Warrior" camouflage-colored T-shirt. This was after his saliva test
for drug use came back negative.

"All right!" she exclaimed.

Dr. Schlessinger had less luck with a 17-year-old girl who said she began
using drugs and having sex when she was 13. It's still no one's business but
her own, the girl said. The host couldn't convince her otherwise, nor coulda
19-year-old man who said he had renounced drugs.

The show's daily closing affirmation - "So now, go do the right thing"-
comes after Dr. Schlessinger delivers a closing lecture on just what that
is. Tuesday's show will look at cybersex. Or as a tease put it: "Dr. Laura
wants to know. When is an affair an affair?"

Meanwhile, her radio show continues apace. In Dallas-Fort Worth it airs from
1 to 4 p.m. weekdays on KRLD-AM (1080), which means the last hour conflicts
with her TV show.

Fans of Dr. Schlessinger therefore will have to decide whether she's better
seen than heard from 3 to 4 p.m. Her vocal detractors already have the
answer to that question.

Dr. Laura: 3 p.m. weekdays, Channel 11. Hosted by Dr. Laura Schlessinger. 60
minutes.
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MAP posted-by: Don Beck